Working capital management (WCM) is the study and management of short-term assets and liabilities. The chief financial officer (CFO) and the finance team are responsible for establishing company policy for how to manage WCM. The finance department determines credit policy, establishes minimum criteria for the extension of credit to clients, terms of lending, when to extend, and when to take advantage of short�term creditor financing. The accounting department basically implements the finance department’s policies. In many firms, the accounting and finance functions operate in the same department; in others, they are separate.
2. Capital budgeting is the process of determining which long-term or fixed assets to acquire in an effort to maximize shareholder value. Capital budgeting decisions add the greatest value to a firm. As such, capital budgeting is thought to be one of the most important financial functions within a firm. The capital budgeting process consists of estimating the value of potential investments by forecasting the size, timing, and risk of cash flows associated with the investments. The finance department develops and compiles cash flow estimates with input from the marketing, operations, accounting, human resources, value of the firm.
3. Capital structure is the process by which managers focus more specifically on long-term debt and increasing shareholder wealth. Capital structure questions require financial managers to work with economists, lenders, underwriters, investment bankers, and other sources of external financial information and financial capital. When Bacon Signs developed its financial plan, the executives included each of these three aspects of business finance into the plan. Figure 1.3 How Corporate Finance Decision-Making Activities Relate to the Balance Sheet Figure 1.3 demonstrates how the three essential decision-making activities of the financial manager are related to a balance sheet. Working capital management focuses on short-term assets and liabilities, capital budgeting is focused on long-term assets, and capital structure is concerned with the mix of long-term debt and equity financing. Investments Investments are products and processes used to create and grow wealth. Most commonly, investment topics include the discussion and application of the different types of financial instruments, delivery vehicles, regulation, and risk-and-return opportunities. Topics also include a discussion of stocks, bonds, and derivative securities such as futures and options. A broad coverage of investment instruments would include mutual accounts (IRAs). In addition, real assets such as gold, real estate, and commodities are also common discussion topics and investment opportunities. Investments is the most interesting area of finance for many students. Television programs such as Billions and movies such as Wall Street make investing appear glamorous, dangerous, shady, or intoxicating, 10 1 • Introduction to Finance depending on the situation and the attitude of the viewer. In these programs, the players and their decisions can lead to tremendous wealth or tremendous losses. In reality, most of us will manage our portfolios well shy of the extremes portrayed by the entertainment industry. However, we will need to make personal and business investment decisions, and many students reading this material will work in the investment industry as personal investment advisers, investment analysts, or portfolio managers. Financial Markets and Institutions Financial markets and institutions are the firms and regulatory agencies that oversee our financial system. There is overlap in this area with investments and business finance, as the firms involved are profit seeking and need good financial management. They also are commonly the firms that facilitate investment practices in our economy. A financial institution regulated by a federal or state agency will likely handle an individual investment such as the purchase of a stock or mutual fund. Much of the US regulatory structure for financial markets and institutions developed in the 1930s as a response to the stock market crash of 1929 and the subsequent Great Depression. In the United States, the desire for safety and protection of investors and the financial industry led to the development of many of our primary regulatory agencies and financial regulations. The Securities and Exchange Commission (SEC) was formed with the passage of the Securities Act of 1933 and Securities Exchange Act of 1934. Major bank These regulatory acts separated investment banking from commercial banking. Investment banks and investment companies continued to underwrite and facilitate new bond and equity issues, provide financial advice, and manage mutual funds. Commercial banks and other depository institutions such as savings and loans and credit unions left the equity markets and reduced their loan portfolios to commercial and personal lending but could purchase insurance for their primary sources of funds, checking, and savings deposits. Today, the finance industry barely resembles the structure your parents and grandparents grew up and/or worked in. Forty years of deregulation have reshaped the industry. Investment and commercial bank operations and firms have merged. The separation of activities between investment and commercial banking has narrowed or been eliminated. Competition from financial firms abroad has increased, and the US financial system, firms, and regulators have learned to adapt, change, and innovate to continue to compete, grow, and prosper. The Financial Industry Regulatory Authority (FINRA) formed in 2007 to consolidate and replace existing regulatory bodies. FINRA is an independent, nongovernmental organization that writes and enforces the rules governing registered brokers and broker-dealer firms in the United States. The Securities Investor Protection Corporation (SIPC) is a nonprofit corporation created by an act of Congress to protect the clients of brokerage firms that declare bankruptcy. SIPC is an insurance that provides brokerage customers up to $500,000 coverage for cash and securities held by the firm. The regulation of the financial industry kicked into high gear in the 1930s and for those times and conditions was a necessary development of our financial industry and regulatory oversight. Deregulation of the finance industry beginning in the 1970s was a necessary pendulum swing in the opposite direction toward more market-based and less restrictive regulation and oversight. The Great Recession of 2007–2009 resulted in the reregulation of several aspects of the financial industry. Some would argue that the regulatory pendulum has swung too far toward deregulation and that the time for more or smarter regulation has returned. Access for free at 1.1 • What Is Finance? 11 CONCEPTS IN PRACTICE The Great Recession The Great Recession of 2007–2009 exposed many of the weaknesses of our financial system. The ease with which banks could lower credit standards to allow ill-prepared consumers to purchase real estate and the resulting speed with which the world economy plunged into recession is astounding. Regulation to address the economic crisis was also swift. Fortunately, Ben Bernanke, chairman of the Federal Reserve at the time, had throughout his career conducted extensive research into the causes of and potential resolution of the Great Depression of the 1930s.2 He was uniquely qualified to lead the economic response to the crisis. Some resulting laws moved to address the immediate needs and others to correct the underlying causes of the recession. One immediate fix was the Troubled Asset Relief Program (TARP). TARP authorized the Treasury to buy illiquid assets in order to save the financial institutions so important to lubricating our economy. Politically this was a tough decision, as it appeared that the government bailed out greedy bankers. In the end, however, the program was justified because the economy immediately began a slow but steady recovery, most financial institutions did not fail, and the Treasury recouped all of its investment used in the bailout. However, individual homeowners suffered greatly. The Dodd-Frank Act of 2008 attempted to address many of the underlying causes of the Great Recession by reorganizing and toughening the regulatory framework, including tighter oversight of critically important financial institutions. Dodd-Frank also created the Consumer Financial Protection Bureau (CFPB) to protect consumers from harm caused by unscrupulous banking activities. Today, the hope is that financial institutions will be stopped short of the gross negligence evident prior to 2007 and consumers won’t be left out in the cold due to actions beyond their control. Sources: History Channel. “Here’s What Caused the Great Recession.” YouTube. May 15, 2018. Accessed April 18, 2021; Randall D. Guynn, Davis Polk, and Wardwell LLP, “The Financial Panic of 2008 and Financial Regulatory Reform.” Harvard Law School Forum on Corporate Governance. November 20, 2010. financial-panic-of-2008-and-financial-regulatory-reform/. Accessed April 18, 2021; Sean Ross. “What Major Laws Were Created for the Financial Sector Following the 2008 Crisis?” Investopedia. Updated March 31, 2020. institutions-were-created-response-2008-financial.asp. Accessed April 18, 2021.
